Are you more likely to pay attention to a letter in your mailbox that is addressed to you by name, or a generic one that simply reads ‘dear customer’? Research has shown that the response rate to a personalized letter is increased by as much as 60%! Advertisers are encouraged to take advantage of this affordable, yet highly powerful tool, to steer their marketing efforts by ‘speaking in a specific language’ to each of their clients on an individual basis.
At LinxPrint, we make this personalization process easy and affordable, without compromising turnaround times or the quality of your work.
Whether you would like to use variable data, such as a client’s name, or variable imaging, such as a different photo on every postcard, the variable printing software at LinxPrint makes it all possible by using state-of-the-art technologies.
Personal marketing, as opposed to generic mail-outs, can lead to a higher and faster client response rate, higher sales conversion rates, and increased brand loyalty. This tool can be used on a variety of marketing efforts, some of which include:
- Flyers
- Postcards
- Brochures
- Rack cards
- Invitations
- And many more …
